Mon, 10 November 2014 at 3:45 pm

Adele's Manager Shares Opinion on Taylor Swift's Stance on Streaming

Adele's Manager Shares Opinion on Taylor Swift's Stance on Streaming

Taylor Swift‘s refusal to stream her albums on Spotify has been a huge topic of discussion this week and now Adele‘s manager Jonathan Dickins is speaking out to discuss the situation with streaming, which he calls “the future, whether people like it or not.”

“I don’t believe one size necessarily fits all with streaming,” he added (via Billboard). “To get around the situation with someone like Taylor Swift — and Spotify won’t do it — is that maybe there is a window between making something available on the premium service earlier than its made available on the free service.”

“What’s interesting is that people take things down off Spotify, yet if I search now for Taylor Swift on YouTube, within the space of 30 seconds I can have the whole Taylor Swift [album] streamed. Some of it is ad-supported, so there is revenue, and some of it’s not,” Jonathan continued.

Adele famously wouldn’t let her album 21 be streamed on Spotify until long after it was released.

“On the one hand, the labels are trumping YouTube as a marketing tool and 10 million views is [hailed] as a marketing stroke of genius,” he continued. “On the other hand, they’re looking at 10 million streams on Spotify and going: ‘That’s X amount of lost sales.’ So I think there is a lopsided effect. For an artist that needs discovering, anyone who has got a real good album, but is very niche, I think streaming is great for them. Taylor Swift probably looks at it and thinks, ‘There is an element of cannibalisation. I am a brand. People know who I am and I want to protect the record sales.’ And that’s fair enough.”

WHAT DO YOU THINK about Adele’s manager’s view on the streaming situation?
Like Just Jared Jr. on FB
Photos: Getty
Posted to: Adele, Taylor Swift

JJJ Links Around The Web

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris vel turpis sed sapien vehicula aliquam. Maecenas finibus consectetur nisi, at posuere tellus dictum nec. Duis gravida ultricies odio. Vestibulum elementum, turpis quis hendrerit sagittis, tortor ante accumsan ligula, et efficitur ipsum turpis nec libero. Aliquam semper ac urna suscipit aliquam. Aenean vel gravida metus, quis bibendum massa. Fusce sit amet sem justo. Duis sit amet aliquam leo.

Etiam tempor libero non augue suscipit porttitor. Interdum et malesuada fames ac ante ipsum primis in faucibus. In posuere luctus odio, sed cursus nisi faucibus sit amet. Nullam molestie condimentum neque et convallis. Nulla faucibus magna in fringilla laoreet. Etiam vel urna vitae ipsum convallis fringilla. Maecenas iaculis tristique metus, quis congue quam viverra in. Interdum et malesuada fames ac ante ipsum primis in faucibus. Sed sagittis quis augue sit amet dictum. Integer augue nunc, sodales gravida diam sed, sagittis iaculis orci. Phasellus et scelerisque neque. Proin in nibh varius, dictum nunc nec, interdum enim. Integer interdum mollis bibendum. Donec vel mattis risus.